
Nowadays media monitoring is primarily conducted online, although there is still the odd publication that we need to manually search, cut, and scan to our computers. Monitoring the news certainly has evolved over the past couple of decades: gone are the days of flipping through newspapers and literally cutting and pasting your articles into a clipbook.
#Boolean search string generator how to#
If you do a keyword search on Linkedin for sales development reps without quotation marks, you’ll definitely get a list of sales development reps, but you might also end up with profiles that don’t match exactly, like the example below.This is the first in a two-part series on how to more effectively search for relevant media content using search strings. To generate a list of leads that match an exact query, you can use quotation marks to close off compound words or phrases. How to use operators to build basic search strings Get Specific with “Quotation Marks” Last but not least, Boolean searches work in the Company, title, and keyword field in Sales Navigator. Linkedin doesn’t support wildcard “*” searches. When using NOT, AND, or OR operators, you must type them in uppercase letters. Using AND in place of + and NOT in place of - makes a query much easier to read and guarantees that the search will be handled correctly. Note that the + and - operators are not officially supported by LinkedIn. Here’s the order of precedence for our operators: For example, to find people who have “VP” in their profiles, but exclude “assistant to VP” or SVPs, type VP NOT (assistant OR SVP).
#Boolean search string generator software#
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In other words, by developing targeted search strings you pinpoint your buyers, influencers, and stakeholders on LinkedIn and start conversation with right people.Īnd just like in a mathematical formula, search strings utilize modifiers or operators defined by OR, AND, NOT, “Quotation Marks” and (Parentheses) to combine or group keywords together. In this article, I’m going to show you how to develop a targeted search string to enhance your social selling prospecting efforts.īut first, what exactly is a search string? A search string is basically a mathematical formula that generates a specific list that meets a defined criteria. Building targeted search strings is crucial for any sales team leveraging Linkedin for social selling engagements.

It’s surprising to find that an alarming number of sales people do not actually know the basics on how to effectively use Boolean and operators to build targeted search strings on Linkedin. Linkedin Automation: How To Build Boolean Search Strings
